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Marketing and Public Relations
Gain practical skills you can apply immediately to your work as a public relations practitioner.
- Build a greater public awareness of your organization
- Design effective PR marketing and sales presentations
- Discover trends in fund-raising and event planning that deliver superior results
- Create professional publications and use the internet as a marketing tool
- Improve communications with the public, other agencies and corporations, and the media
Courses may be taken individually or as part of the Marketing and Public Relations Certificate program.
Marketing and Public Relations Certificate
Effective public relations is a critical skill set in both private and public sectors. Individuals who can apply the principles of public relations in a strategic way are becoming increasingly valuable to organizations. This certificate program explores the role of public relations in agencies and organizations today, and provides you with practical skills that you can apply immediately to your work as a public relations practitioner.
To earn the Marketing and Public Relations Certificate, you must complete four core courses and two electives within a two-year period. When you have completed the requirements of the program, you may request your certificate. Non-certificate students may enroll in individual courses.
Core Courses
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Electives
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Related CE Links
For more information, contact Lisa Orr, program coordinator:
Email: lisaorr@admin.usf.edu • Phone: 813-974-5526
